More and more people are giving media interviews as part of their job. Indeed, many business people are seeking to establish themselves as a media expert or industry spokesperson to boost their business or personal profile.
Giving a media interview isn't as easy as it looks, however, and most of those we see quoted in the media have undergone media training to ensure they deliver the right message in a way that communicates with the audience and brings the media back to their door on a regular basis.
Many people make the mistake of only thinking about media training when they have an imminent interview - much better to add it to your arsenal of skills to be prepared whenever a journalist comes calling.
As a former BBC Broadcast Journalist and current freelance print journalist, I have conducted interviews with politicians, celebrities, artists and business people so I know what journalists want from an interviewee and the common mistakes rookie interviewees make.
Media training can be run one-on-one or for small groups (maximum four people) and covers topics including developing key messages and appropriate language, interview techniques, dealing with difficult questions and a number of mock interviews filmed and critiqued.