Phone: 07803 729208
Email: info@vadamedia.co.uk
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Much as I'd love to do your PR for you, I recognise that not every organisation can afford professional PR help and that some would rather keep their PR work in-house.
My PR Skills courses are popular with small businesses, entrepreneurs and charities, gives participants a good understanding of how the media works so they know how and when to approach a journalist with a story idea.
The courses cover PR basics including how to write a press release (still the main vehicle for PR activity), how to identify and contact the right journalists to pitch it to, use of photos and case studies and how to use social media as part of a PR campaign.
Courses run in-house can be tailored to develop a PR strategy around a particular product, service or news story and I can also mentor those undertaking PR for the first time to ensure effective delivery of a PR strategy.
I also have a number of open PR Skills courses coming up in London, Brighton and Northampton. Click here for a full list of forthcoming open courses.
See some typical comments from PR course clients.
"Steve Bustin of Vada Media ran a training event we arranged for our voluntary members. He talked about raising the profile of the organisation through contact with the media. His presentation was informative, lively and amusing. He gave practical examples of ways to engage the media and he provided back up materials to reinforce the information he gave us. His contribution was very well received by our volunteers, the majority of whom judged his session to be 'excellent' in their end of day evaluation."
Jill Britcher, Tutor Organiser, Workers’ Educational Association
"This course was one of the best training sessions I have ever attended. Steve doesn’t just teach you the PR fundamentals, you actually leave each training session wanting to put it all into practice. This is a must for any business or individual. From showing you ways of raising your public profile to maximising your business potential, Steve has the knowledge and background to engage the group and teach you how and why you cannot afford to ignore PR opportunities. I have since referred to him at work as the PR guru!" Heidi Swain, Deputy Conference Services Manager, University of Sussex.
