Much as I’d love to do your PR for you, I recognise that not every organisation can afford professional PR help and that some would rather keep their PR work in-house.
My PR Skills courses are popular with small businesses, entrepreneurs and charities, gives participants a good understanding of how the media works so they know how and when to approach a journalist with a story idea.
The courses cover PR basics including how to write a press release (still the main vehicle for PR activity), how to identify and contact the right journalists to pitch it to, use of photos and case studies and how to use social media as part of a PR campaign.
Courses run in-house can be tailored to develop a PR strategy around a particular product, service or news story and I can also mentor those undertaking PR for the first time to ensure effective delivery of a PR strategy.
I also have a number of open PR Skills courses coming up in London, Brighton and Northampton. Click here for a full list of forthcoming open courses.